Discrimination and Extreme Prejudice Essay

RaStereotyping is a way of thinking about groups of people. It ignores the differences of the group, while emphasizing its similarity. One belief, that is a stereotype, is that red-haired people are hot tempered. Another belief is that Scottish people are stingy. Such thinking ignores many even-tempered redheads and generous Scottish people. Stereotyping emphasizes many differences between groups while ignoring their similarities to other people. It ignores that many blond and brown-haired people also lose their tempers. Stereotyping overlooks the fact that many American, Brazilians and French people are stingy. Stereotyping redheads or Scottish people usually does little harm. It typically leads to friendly kidding and good-natured jokes. Simple-minded stereotyping can be dangerous. The danger lies in exaggeration of differences in color, nationality, religion and language. We exaggerate the differences, ignoring what we share as human beings and become prejudiced. Prejudice is nourished by fear as it grows out of exaggeration. It is a profoundly negative emotion bearing the fruit of hatred. Racism is a form of extreme prejudice that leads to physical and psychological violence. Racists can be any color: white, black, brown, red or yellow. A white racist thinks all blacks are alike, while a black racist thinks all Hispanics are alike. In addition, a Hispanic racist may think all Native Americans are alike. The ethnic boundaries of racism â€Å"pigeon hole† another group, while having no boundaries of its own. It only requires a tangible object that can be pointed at, discriminated against, spat upon and attacked. The differences are not important because the attack comes from fear. Racism is expressed in labels including: â€Å"chink†, â€Å"nigger†, â€Å"honky†, â€Å"wop, â€Å"kike† and â€Å"Gook†. Such is the power of stereotypical, simple-minded thinking. My brother was a small child when my family moved from Oklahoma to California, at the end of â€Å"The Depression†. Farmers had advertised in newspapers and flyers that there was plenty of work and good pay, luring families (like mine) from the overworked â€Å"dust bowl† farms. Many native Californians were angry that the â€Å"Okies† were arriving in such large numbers. As my brother entered his new school, he experienced stereotyping, by teachers and classmates. They teased him because he had an accent and wore â€Å"Okie† overalls. He worked hard at trying to fit in, even changing his accent. Though my brother made good grades and was a great athlete, the name calling continued and he remained the subject of many â€Å"Okie† jokes. As he entered high school, the stereotyping became prejudice. The hatred felt for him and others from Oklahoma became evident in the game, â€Å"Get the Okie†, where captured victims were thrown into garbage cans (where they belonged). My brother, who is over 65 years old, suffers from the prejudice he experienced as a young man, remembering the names of those who tormented him. He never understood the hatred directed at him, just because he came from another state.

Cross Cultural Psychology Essay

Cross cultural psychology is a sub-discipline within the wide psychology discipline that is concerned with the cultural factors that affects the behavior of human beings. Cross cultural psychology looks at the behavior of humans and its relationship with the mental processes. The behaviors are studies in the context of the cultural conditions taking into consideration the variations in the cultural influences. Since the early 1970s when the International Association of Cross-Cultural Psychology was founded, the field of study has continuously grown. Numerous researches have been carried out since then as the number of scholars in the field increase. Most of the research in this field has concentrated on how behaviors of individuals vary depending on their cultural background. The research has been prompted by the large variation on individual behaviors around the world with people from the same culture exhibiting a characteristic behavior (Berry, et al, 1992). Cross cultural psychology is quite different from other fields of psychology. Almost all other fields of psychology looks at the how the behaviors of the individual are influenced by their parent, their peers and generally people around them. However, they do not take into consideration the powerful effect of culture on the behaviors of people. While looking at the behaviors of different people, cross cultural psychology takes into account this powerful influence of culture. Some of the most important topics covered in the cross cultural psychology include child rearing, personality and language development (Ho & Wo, 2001). Culture and cross culture psychology Cross cultural psychology is closely related to culture psychology. Cultural psychology is a branch of psychology that is based on the assumption that the culture and mind of an individual cannot be separated. It looks at how the cultures and social practices in a certain society influence the psyche of individuals. It is therefore mainly concerned with the impacts of the traditions and cultures of the society on the mind of individuals resulting into unity of humankind (Shore, 1996). However, the two branches of psychology are very distinct though they are closely related. This is because the cross cultural psychology is mainly used in psychology as a measure of how the psychological processes in individuals are universal in a certain cultural setting rather than testing the influence of the culture and traditions on the psychological processes. Therefore, cross cultural psychology will seek to explain why stages of human development may be universal when different cultures are considered while cultural psychology focus on the influence of culture and traditions on the cognitive development of individuals (Heine, et al, 2002). In the past few years, there has been some collision between cultural and cross cultural psychologists. This has been as a result of recent studies that indicate the differences in attentions, cognition, perception and self when Americans and Asians are considered. The cultural psychologists have been criticized as a result of these research and accused of cultural stereotyping. They have responded to these accusations blaming the criticism on the increased emphasis of psychologists on cross cultural studies. The cultural psychologists have defended their finding since their research is based on ethnographic and tangible evidence while the cross cultural findings are based on laboratory findings (Masuda & Nisbett, 2001). Critical thinking in Cross Culture Psychology Cross cultural psychology research has indicated that people from Western Europe and North American culture think more critically when compared to people from Asia. Individuals from Asian cultures have been found to be faced with difficulties in the development of informed opinion or argument. They have limited ability to judge an argument or arrive to conclusions by integrating the information available and reject or accept the argument. Cross cultural psychology research has played an important role in the explanation of these variations in individuals from different cultures (Shiraev & Levy, 2006). Cultures have different ideal qualities that are considered desirable which are the main sources of variation in the level of critical thinking. For example, obedience and religious standards are considered the ideal qualities in the Asia societies. On the other hand, independence of thought and the ability to develop one owns opinions on different issues are considered to be undesirable in the society. Cross culture psychologists have suggested this to be one of the reasons why the Asians have difficulties in critical thinking (Shiraev & Levy, 2006). Methodologies in cross culture research Despite cross cultural psychology playing an important role in the explanation of the cultural aspects that affects the behaviors of individuals; it has experienced several methodology and theoretical challenges. This has been as a result of misunderstanding of the relationship between the cultural issues in the society and psychology. This misunderstanding has obscured the relationship between psychology and biological and cultural aspects of the individual. Other challenges are related measurements and definitions of cultural aspects that effect individuals and errors on data analysis and interpretation (Ratner, 2003). There is no doubt that methodology is an important aspect of cross cultural psychology. Cross cultural psychology is mainly based on positivistic methodologies. On the other hand, cultural psychology mainly focuses on humanistic methodologies which are based on the classical hermeneutic psychology. Positivistic methodologies have resulted in research on the relationship between culture and psychology being in line with basic principles of analysis. However, measurement and analysis based on positivistic methodologies principles in many cases obscure the cultural and traditions features and origin of behaviors and psychological aspects of an individual (Ratner, 2003). Cross cultural psychologists are for the argument that if the conclusions drawn from the research has to be accurate and reliable, the methodologies used which includes the materials used as well as the conditions should have the ability to stimulate the social environment of the people. However, many researchers in this field of psychology in many cases use artificial materials in spite of the caution. The reason why psychologists use these materials is because of the ease at which they can be controlled or calibrated. However, if positivist methodologies have to be effective, the measurement and analysis of the data stimuli must be as simple as possible, easy to manipulate, not vague and quantifiable. This is because it is possible to obtain more straightforward and quantitative responses. It has been found that artificial test materials and conditions though unfamiliar fit better when compared to natural circumstances and are thus preferred by many cross cultural psychologists (Ratner, 2003). Conclusion Cross cultural psychology is an important branch of psychology. It seeks to explain the relationship between the culture and traditions of the people and the behaviors of the individuals. This field of psychology has received a lot of attention in the last three decades due to criticisms against cultural psychology. Reference Berry, J. W. , Poortinga, Y. H. , Segall, M. H. , & Dasen, P. R. (1992). Cross-cultural psychology: Research and applications. Cambridge: Cambridge University Press. Heine, S. J. , Lehman, D. R. , Peng, K. , & Greenholtz, J. (2002). â€Å"What’s wrong with cross-cultural comparisons of subjective Likert scales: The reference-group problem. † Journal of Personality and Social Psychology, 82, pp 903-918. Ho, D. Y. F. , & Wu, M. (2001). â€Å"Introduction to cross-cultural psychology. † In L. L. Adler & U. P. Gielen (Eds. ), Cross-cultural topics in psychology, pp. 3-13. Westport, CT: Praeger. Masuda, T. , & Nisbett, R. A. (2001). â€Å"Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. † Journal of Personality and Social Psychology, 81(5), 922–934. Ratner, C. (2003)†Theoretical and Methodological Problems in Cross-Cultural Psychology. † Journal for the Theory of Social Behavior 33, pp. 67-94. Shiraev, E. & Levy, D. (2006). Cross- Cultural Psychology: Critical Thinking and Contemporary Applications, ISBN: 0205474322; Allyn & Bacon Shore, B. (1996). Culture in mind: Cognition, culture and the problem of meaning. New York: Oxford University Press

Catholic Sacraments

The Sacraments of the Catholic Church are, the Church teaches, efficacious signs of grace, instituted by Christ and entrusted to the Church, by which divine life is dispensed to us. The visible rites by which the sacraments are celebrated signify and make present the graces proper to each sacrament. They bear fruit in those who receive them with the required dispositions. † Though not every individual has to receive every sacrament[->0], the Church affirms that, for believers as a whole, the sacraments are necessary for salvation, as the modes of grace divinely instituted by Christ[->1] Himself.Through each of them Christ bestows that sacrament's particular grace, such as incorporation into Christ and the Church, forgiveness of sins, or consecration for a particular service. The Church teaches that the effect of a sacrament comes by the very fact of being administered, regardless of the personal holiness of the minister administering it. However, a recipient's own lack of prope r disposition to receive the grace conveyed can block the effectiveness of the sacrament in that person.The sacraments presuppose faith and through their words and ritual elements, nourish, strengthen and give expression to faith. The Catechism of the Catholic Church[->2] lists the sacraments as follows: â€Å"The whole liturgical life of the Church revolves around the Eucharistic sacrifice and the sacraments. There are seven sacraments in the Church: Baptism[->3], Confirmation[->4], Eucharist[->5], Penance[->6], Anointing of the Sick[->7], Holy Orders[->8], and Matrimony[->9]. † Baptism[->10] is the first and basic sacrament of Christian initiation.Baptism is usually conferred today by pouring water three times on the recipient's head, while reciting the baptismal formula: â€Å"I baptize you in the name of the Father and of the Son and of the Holy Spirit[->11]. † The ordinary minister of the sacrament is a bishop or priest, or a deacon. In case of necessity[->12], an yone intending to do what the Church does, even if that person is not a Christian, can baptize. The sacrament frees from original sin[->13] and all personal sins, and from the punishment ue to them. Baptism makes the person share in the Trinitarian life of God through â€Å"sanctifying grace[-;14]†, the grace of justification that incorporates the person into the body of Christ and his Church, also making the person a sharer in the priesthood of Christ. It imparts the theological virtues[->15]: faith[->16], hope[->17], and charity[->18] and the gifts of the Holy Spirit, and marks the baptized person with a spiritual seal or character that indicates permanent belonging to Christ.Baptism is the foundation of communion between all Christians. The many symbols of baptism include a white garment, symbolizing innocence and purity, a candle, symbolizing the Light of Christ, the Oil of Chrism, which is used to anoint the baby or candidate being baptized, and the water, which symboliz es cleansing and the washing away of sin. Confirmation is the second sacrament of Christian initiation. It is called Confirmation because it confirms and strengthens baptismal grace.It is conferred by â€Å"the anointing[-;19] with Sacred Chrism[-;20], which is oil mixed with balsam and consecrated by the bishop, which is done by the laying on of the hand of the minister who pronounces the sacramental words proper to the rite. These words refer to a gift of the Holy Spirit[-;21] that marks the recipient as with a seal. Through the sacrament the grace given in baptism is strengthened and deepened.Like baptism, confirmation may be received only once, and the recipient must be in a state of grace meaning free from any known unconfessed mortal sin[-;22] in order to receive its effects. The originating minister of the sacrament is a validly consecrated bishop[-;23]; if a priest confers the sacrament and in special cases, the link with the higher order is indicated by the use of oil bles sed[-;24] by the bishop on Holy Thursday[-;25] itself or on a day close to it. In the East, which retains the ancient practice, the sacrament is administered by the parish priest immediately after baptism.In the West, where administration is normally reserved for those who can understand its significance, it came to be postponed until the recipient's early adulthood; but in view of the earlier age at which children are now admitted to reception of the Eucharist, it is more and more restored to the traditional order and administered before giving the third sacrament of Christian initiation. The Eucharist is the sacrament, the third of Christian initiation, completes Christian initiation by which Catholics partake of the Body and Blood of Jesus[->26] Christ and participate in his one sacrifice.The first of these two aspects of the sacrament is also called Holy Communion. The bread which must be wheaten and wine which must be from grapes used in the Eucharistic rite are, in Catholic fa ith, transformed in all but appearance into the Body and Blood of Christ, a change that is called transubstantiation[->27]. That is, Catholics believe they are sacramentally, though not physically, eating and drinking the human flesh and blood of Jesus Christ. Only a bishop[->28] or priest[->29] is enabled to be a minister of the Eucharist, acting in the person of Christ himself.Deacons[->30] as well as priests are ordinary ministers of Holy Communion, and lay people may be authorized in limited circumstances to act as extraordinary ministers of Holy Communion. The Eucharist is seen as â€Å"the source and summit† of Christian living, the high point of God's sanctifying action on the faithful and of their worship of God, the point of contact between them and the liturgy of heaven. So important is it that participation in the Eucharistic celebration is seen as obligatory on every Sunday and holy day of obligation[-;31] and is recommended on other days.Also recommended for thos e who participate in the Mass is reception, with the proper dispositions, of Holy Communion. This is seen as obligatory at least once a year, during Eastertide. The Sacrament of Penance is the first of two sacraments of healing. The Catechism of the Catholic Church mentions in the following orders different names of the sacrament, calling it the sacrament of conversion, Penance, confession, forgiveness and Reconciliation. It is the sacrament of spiritual healing for a baptized person from the distancing from God resulting from sins committed.If a man sins after baptism, he cannot have baptism as a remedy; Baptism, which is a spiritual regeneration, cannot be given a second time. Reconciliation involves four elements: Contrition the Penitent's sincere remorse for wrongdoing or sin, repentance, without which the rite has no effect; Confession to a Priest with the faculty to hear confessions while it may be spiritually helpful to confess to another, only a Priest has the power to admin ister the sacrament, Absolution by the Priest, and, Satisfaction or Penance.Many sins wrong our neighbor. One must do what is possible in order to repair the harm. Simple justice requires as much. But sin also injures and weakens the sinner himself, as well as his relationships with God and neighbor. Absolution takes away sin, but it does not remedy all the disorders sin has caused. Raised up from sin, the sinner must still recover his full spiritual health by doing something more to make amends for the sin: he must make satisfaction for or expiate his sins. This satisfaction is also called penance.In early Christian centuries, this element of satisfaction was quite onerous and generally preceded absolution, but now it usually involves a simple task for the penitent to perform, to make some reparation and as a medicinal means of strengthening against further temptation. The priest is bound by the seal of confession[->32], which is inviolable. Accordingly, it is absolutely wrong for a confessor in any way to betray the penitent, for any reason whatsoever, whether by word or in any other fashion.A confessor who directly violates the sacramental seal incurs an automatic excommunication whose lifting is reserved to the Holy See[->33]. In some dioceses, certain sins are reserved which means only certain confessors can absolve them. Some sins, such as violation of the sacramental seal, consecration of bishops without authorization by the Holy See, direct physical attacks on the Pope[->34], and intentional desecration of the Eucharist are reserved to the Holy See.A special case-by-case faculty from the Sacred Penitentiary[->35] is normally required to absolve these sins. Anointing of the Sick[->36] is the second sacrament of healing. In this sacrament a priest anoints the sick with oil blessed specifically for that purpose. The anointing of the sick can be administered to any member of the faithful who, having reached the use of reason, begins to be in danger by reas on of illness or old age. A new illness or a worsening of health enables a person to receive the sacrament a further time.When, in the Western Church, the sacrament was conferred only on those in immediate danger of death, it came to be known as Extreme Unction[->37], Final Anointing, administered as one of the Last Rites. The other Last Rites are Confession if the dying person is physically unable to confess, at least absolution, conditional on the existence of contrition, is given, and the Eucharist, which when administered to the dying is known as Viaticum[->38], a word whose original meaning in Latin[->39] was provision for a journey.Holy Orders[->40] is the sacrament by which a man is made a bishop[->41], a priest[->42], or a deacon[->43], and thus dedicated to be an image of Christ[->44]. A bishop is the minister of this sacrament. Ordination as a bishop confers the fullness of the sacrament, making the bishop a member of the body of successors of the Apostles, and giving him the mission to teach, sanctify, and govern, along with the care of all the Churches.Ordination as a priest configures the priest to Christ the Head of the Church and the one essential High Priest, and conferring on him the power, as the bishops' assistant, to celebrate the sacraments and other liturgical acts, especially the Eucharist. Ordination as a deacon configures the deacon to Christ the Servant of All, placing him at the service of the bishop, especially in the Church's exercising of Christian charity towards the poor and preaching of the word of God.Aspirants to the priesthood are required by canon law[->45] to go through a seminary[->46] program that includes, as well as graduate level philosophical and theological studies, a formation program that includes spiritual direction[->47], retreats[->48], apostolate experience, etc. The course of studies in preparation for ordination as a permanent deacon is decided by the Episcopal conference[->49] concerned. Matrimony[->50], or Marriage, like Holy Orders, is a sacrament that consecrates for a particular mission in building up the Church, and that provides grace for accomplishing that mission.This sacrament, seen as a sign of the love uniting Christ and the Church, establishes between the spouses a permanent and exclusive bond, sealed by God. Accordingly, a marriage between baptized[->51] people, validly entered into and consummated, cannot be dissolved. The sacrament confers on them the grace they need for attaining holiness in their married life and for responsible acceptance and upbringing of their children.As a condition for validity, the sacrament is celebrated in the presence of the local Ordinary[->52] or Parish Priest[->53] or of a cleric delegated by them or in certain limited circumstances a lay person delegated by the diocesan Bishop with the approval of the Episcopal Conference[->54] and the permission of the Holy See[->55] and at least two other witnesses, though in the theological tradition o f the Latin Church the ministers of the sacrament are the couple themselves.For a valid marriage, a man and a woman must express their conscious and free consent to a definitive self-giving to the other, excluding none of the essential properties and aims of marriage. If one of the two is a non-Catholic Christian, their marriage is licit only if the permission of the competent authority of the Catholic Church is obtained. If one of the two is not a Christian, the competent authority's dispensation is necessary for validity.

Analysis essay Example | Topics and Well Written Essays - 1250 words - 1

Analysis - Essay Example The burger consists of a single beef patty which is topped with American cheese, fried onions, and thick steak sauce. The advertisement shows a young girl who is all eager to have a big bite of the burger she is looking at with surprise openly expressed in her eyes. The girl is tip-top, as if she is seducing the people out there to come at the fast food point and have this delightful treat. The media in general and this ad in particular is exploiting people, especially children, by way of sexual appeal and exaggerated messages in advertisements. Since the youth is more attracted toward junk food than adults, and because of the males’ attraction toward sexual content (the sexual innuendo will be described in a later paragraph), this advertisement has made use of the fragility of young minds to sell the product. Young people, such as teenagers, tend to have less-developed ability of decision-making or critical thinking, so they cannot realize what is wrong with what they are vie wing, and their minds learn or absorb every act they see. I believe that this specific advertisement is very effectively selling the product by manipulating young minds into getting away from healthy food and turning toward junk meals. Media is exploiting kids to make them their unsurpassed consumers. Children are being affected by the media every day and every moment they sit in front of the television. This eventually affects the whole society. Businesses are now targeting children because they form a huge part of American population today. The idea behind is that kids spend or make their parents spend a lot of money on things like video games, junk food, electronic items, and the like, and thus this spent money forms are great part of the country’s economy. Hence, advertisers and businesses are targeting children because they have an influence over purchasing and making decisions in all small and big shopping. Parents become helpless. When a teenager will see this specific advertisement, he will totally relish the yummy bite of the burger in his dreams, and will bug his parents to allow him to have it one way or another. This is because the message, which will be discussed in a later section, is so tempting that a teenager will not be able to resist the temptation. Companies have started calculating the nagging factor (John Hopkins Bloomberg School of Public Health) which determines how much anger or stubbornness kids have to show to their parents in order to persuade them to buy something of their choice. Mass media is manipulating kids’ minds through marketing in schools, public places, homes, and through television, internet and DVDs. Companies present new brands in front of kids and attract them through suggestive content that is shown to them through marketing services. Children get attracted to the sexually suggestive content shown in the advertisements. They are attracted toward buying new brands of cereals, clothes, bedspreads, kidsâ⠂¬â„¢ furniture, school bags and lunch boxes. Marketers understand the psychology of children and control them. Ethics are not taken into account while marketing the products and this inculcates unethical values amongst the children. They tend to learn violence, aggression, and sexual fantasies, and then try to incorporate these things in their own lives (Strasburger, Jordan and Donnerstein). Also, they learn that they are supposed to get everything they see and then force their parents to provide them with everything they are attracted t

DWIGHT EISENHOWER Essay Example | Topics and Well Written Essays - 500 words

DWIGHT EISENHOWER - Essay Example In 1944-1945, as the leader of the Western Front, Dwight Eisenhower managed to successfully invade and occupy Germany and France1.In 1951, he was appointed as the first military supreme leader of the North Atlantic Treaty Organization.He also served as the Chief of Staff, under the Harry Truman presidency. Dwight Eisenhower entered the United States political arena in 1952, in order to counter the threats that came from communist Korea. He also engaged in politics in order to counter the non-interventionism policies that were drafted by Senator Robert Taft. During his first year of presidency2, Eisenhower managed to sponsor a coup in Iran. This led to the overthrow of Mohammad Mosadegh. This was after the Iranian government nationalized its oil reserves, which were mostly controlled by the British and American companies. On this basis, nationalization of the oil reserves would have impacted negatively on the American interests. One of the greatest achievements of Dwight Eisenhower wa s to convince China to stop the1950 to 1953 war that was between South Korea and North Korea. South Korea was supported by United Nations, while North Korea was supported by China. North Korea practiced communism as a system of governance. In this war, under the auspices of the United Nations, United States of America contributed more than 80% of the troops that operated in South Korea.

Smoking History Essay Example | Topics and Well Written Essays - 1500 words

Smoking History - Essay Example This essay provides a brief summary of the author’s position (James Grehan) on the topic of smoking history, that helps to reveal his primary argument in which he states that tobacco changed the cultural pulse of the Islamic nations and brought them into the modern age. James Grehan gives particular attention to the way in which it has affected the culture and society of the people who live here, how they responded to the new product and how it has managed to open up the society to new ideas and developments. Traditionally suspicious of anything new, tobacco could be said to have caused a tidal wave in the natural flow of Islamic life. Because it was a substance not directly addressed within the Qur’an, it could not easily be accepted by those with the power to interpret the laws, neither was it easily rejected when it proved to be a lucrative cash crop in many areas of the Middle East and almost instantly accessible to the rich and poor. The researcher then concluds hi s study that article ends up being very informative regarding the growth and development of the tobacco industry in the Middle East in terms of the use of the product among the people and the evolving stance of the leaders. It does not sufficiently prove that tobacco was the causal element that brought about change within the Islamic cultural group to enable them to step into the modern age with the rest of the world. As a result, the article fails to convincingly prove its point, but remains interesting through its examination of one potentiality.

A Treatise on Economics Term Paper Example | Topics and Well Written Essays - 2000 words

A Treatise on Economics - Term Paper Example While not perfect, a market-based ecomony operates on familiar rules because those rules mimic the choices people are likely to make. In Wheelan’s words, â€Å"a market economy is to economics what democracy is to government: a decent, if flawed, choice among many bad alternatives† (21). Do market incentives always lead us in the right direction? Market incentives are subject to interpretation and application by individuals, groups, and other entities. Incentives exist to encourage desired behavior, and can be successful to the extent that incented people embrace the incentives. Wheelen asserts that â€Å"when we are paid on commission, we work harder; if the price of gasoline goes up, we drive less† (26). People’s responses to incentives allow the market to adjust. If an economy is not reliant on the market, government does not reward good or poor work practices and behaviors; the result is often inefficiency, poor quality, and high cost (27). Alternative ly, incentives can present problems. One of these is the â€Å"principal-agent problem† that presents itself when a business, the principal, hires an employee, the agent, who may be incented not to act in the best interest of the company (31). In these cases, the agent may see personal gain as a greater incentive than the incentives provided by the company and steal or take advantage of the work situation in other ways. The success of incentives in a market-based economy is subject to the decisions of the people who respond to them. Incentives may not always lead us in the right direction. Can government help to guide our incentives? Government can help guide our incentives, but too much of this guidance could spell disaster. Wheelan states that â€Å"the communist governments of the twentieth century controlled their economies by controlling their citizen’s lives† and â€Å"often wrecked both in the process† (21). Other ways the government could guide in centives include taxes and regulations. Incentives tied to taxation add complexity to â€Å"public policy† in an effort to transfer wealth to the poor (38). Businesses and individuals respond by â€Å"avoiding or reducing the activity that is taxed† (38). The result is often that the economy does not realize the anticipated boost to the expected extent, if at all. Regulations, on the other hand, may be unavoidable. Wheelan suggests that â€Å"good government makes a market economy possible† (51). One role the government plays is to â€Å"define and protect property rights† so that individuals and businesses can develop and produce unique products without fear of those products being stolen or misused (52-4). The government can also support business and individuals by â€Å"providing uniform rules and regulations, such as contract law; by rooting out fraud; by circulating a sound currency† (54-5). While government involvement in economics may not be popular, if present at an acceptable level, the government can provide a framework in which a market economy can thrive. In Wheelan’s words, â€Å"government is like a surgeon’s scalpel: It is an intrusive tool that can be used for good or for ill† (80). What is â€Å"human capital† and how does it relate to a country’s economic well-being? Wheelan defines â€Å"human capital† as â€Å"the sum total of skills embodied within an individual: education, intelligence,

Depression is just a woman's thing. Discuss Essay

Depression is just a woman's thing. Discuss - Essay Example Animals do not have mind and therefore cannot suffer from mental sickness. They are only liable to biological sickness, and this can be properly taken care of by the veterinary doctors. Because of the presence of the mind, man can suffer from depression. In this study, we are going to look into the meaning of depression with an attempt to probe the causes, as well as the symptoms. We are also going to look at certain factors that determine depression as well as how it occurs in the two genders; male and female. What is depression? Depression is a period when one feels sad and anxious with symptoms such as extreme sadness and lack of sleep. It is normal for a person to feel sad or disappointed in life. This is not something that should give one a major concern, but something is really wrong when such feelings exceed more than two weeks. (What is depression? 2005). It becomes a sign that someone is suffering from depression. Hence, temporary feeling of sadness cannot be called depressi on because it does not have a medical concern, but major depression is something that needs a medical attention. This is because of its drastic effect on the whole person both psychologically and physically. In Britain, 1 out of 4 people experiences depression in any given year. This is the statistics that is commonly quoted in the United Kingdom. It has the most research evidence which is largely supported by a study published in 1980, and updated in 1992. The statistics received a further support from the result of all the three Adult Psychiatric Morbidity Surveys. Below is a breakdown of the treatment which those who experience mental health in the United Kingdom will seek and get 300 people out of every 1,000 will experience depression in Britain 230 of these number will visit GP 102 of these are likely to be diagnosed as having mental problems 24 of these people will get a referral to a specialist psychiatric hospital 6 will become patients that are fully admitted to in psychia tric hospitals (mental health facts and statistics, 2003). Symptoms of depression According to the research carried out by the National Institute of Mental Health, people suffering from depression have various symptoms according to the severity of their depression. Some symptoms are more severe than others. How long the depression lasts will equally affect the symptoms of the depressive disorder. How long depression will last in a person equally depends on how the person is ready to cope with treatments. Nonetheless, below are the common symptoms that characterize depression. Having difficulty in concentration, memory, and making decisions Feeling of fatigue and constant decrease in energy Feeling guilty, worthlessness, hopelessness, pessimism and helplessness Insomnia or difficulty to sleep, hypomania or an excessive sleeping, waking up early in the morning Feeling of irritability and restlessness Losing interest in activities or hobbies which one hitherto has interest. This might include sex Over-indulgence in eating or loss of appetite Total loss of pleasure Having a persistent aches or pains, having headaches, digestive problems or stomach aches especially the ones that do not ease even when treated Feeling of emptiness Persistent sadness Having a suicide attempt or constant thought of suicide These symptoms are not limited to depression since they could be symptoms of other disorders other than depression, but it must be admitted that generally, they

Britton Essay Example | Topics and Well Written Essays - 1000 words

Britton - Essay Example On the other hand, developed countries are defined as ‘technologically and ecologically advanced, enjoy relatively high standards of living and have modern social and political institutions and structures’ (Huybers, 2007, p. 28). Britton expresses his own view on underdeveloped countries by quoting ‘third word countries are seen to suffer from a series of common structural distortions in their economic and social organization. Britton makes emphasizes that third world countries are characterized by forms of dependent development. Britton claims that dependency is conceptualized as the process of historical conditioning that alters the internal functioning of social and economic sub-system within an underdeveloped country. He further outlines that foreign parties have a legacy of political, ideological and economic transformation in the third world countries (Britton, 1982, p. 333). He elaborates that dependency entails the subordination of the national economic ind ependence, which has to meet the requirements of foreign individuals and upper class society as a substitute of political priorities. According to his analysis, Britton believes that structural alterations include lack of fundamental infrastructure like air space, roads and proper knowledge of the tourism industry are the main cause of the underdevelopment. Telfer and Sharpley also attributes this underdevelopment to gender issues like lack of human safety, rights and security (Sharpley & Telfer, 2008, p.4). Britton through his journal draws the fact that colonialism is a major key in how much development takes place in a certain country. Colonization is defined as the invasion and control of other people’s resources and land. During colonization, the original population is kicked out of large plots of land and settlers from another country occupying their land (Mowforth & Munt, 2003, p. 73). Britton also argues that, colonial and imperial domination has largely contributed t o the downfall of many underdeveloped countries especially during the post-colonial period. Many post-colonized countries have close ties with the government of the countries that colonized them. However, according to Britton, this benefits the underdeveloped countries and offers them a chance to flourish due to these benefits since members of the ruling class bear the power required in dealing with the foreign government representatives and officials of the industry itself. According to Britton, many underdeveloped nations use tourism in generating foreign exchange as well as increasing employment opportunities that attract development capital. Therefore, these underdeveloped countries mainly target tourists from these developed countries since they are seen as higher valued in terms of tourism (Kunkel, 2008, p. 37). In order for the underdeveloped nations, to develop a strong tourist economy they have to be rely on the developed nations since capital from foreign tourism is necess ary and beneficial to any developing nation. Therefore, post-colonial countries always seek overseas investments in order to aid them in developing tourism plans. Due to this, many underdeveloped nations have developed business ties with developed countries that are their major tourists since they largely assist them in raising revenue (Lea, 1988, p. 27). Additionally, Briton states the fact that third world countries do not have a choice but to accept the high degree

Managing new ventures Essay Example | Topics and Well Written Essays - 500 words - 1

Managing new ventures - Essay Example This research will be carried out by the organization themselves or even by some external agencies. As customer is the â€Å"King† of any business and as the organization manufactures its products or offers its services only to sell it to the customers, they have to be studied as part of market research. That is, customer’s preferences regarding the products’ price, quality, packing, appearance, etc has to be studied and those information can be used while designing the product and also while formulating the marketing campaign. Berman (2007) state customer preferences, buying habits, their demographics, language and other trends of particular markets must be evaluated. Intensive market research can enable an organization to identify the strengths and weakness of its competitors. By understanding those aspects, organization can have good information about the things that were working out well for the competitors, as well as the things that has caused failures. With that information, the organization can design its products and its marketing campaign accordingly, thereby increasing its competitiveness. Moreover, the organization by avoiding the failed strategies can prevent any harm to them at an early stage. The process that can be used to do the market research is market positioning (McMahan 2006). According to McMahan (2006) market positioning process involves 5 steps: an identification of the target market, a understanding of the competitive environment, strategy formulation for improving competitive position, establishing strong brand image, and development of a supply chain program. This process can provide effective results because it focuses on all aspects of external environment and also the management of any organization. Unlike internal forces, external forces are not directly controlled by the management of an organization, so they need to be studied in-depth through this process to get effective

Crime data comparison Essay Example | Topics and Well Written Essays - 500 words

Crime data comparison - Essay Example This is evident from the analysis. In every 1,877 persons there is a rape case Atlanta. In Dallas for every 2,840 people there is a rape case. For both Metropolitan areas of Atlanta and Dallas, the number of occurrences known to police varies. In Atlanta there is a total 1,704 cases reported to the police while Dallas has a total of 2,036 cases reported to the police. In essence the city of Dallas had more forcible rape of 665 as compared to Atlanta's rate of 171. The forcible rape rates for Atlanta is 171 cases while Dallas accounts to 665.In essence for 2,840 people in Atlanta there is a reported forcible rape case. In Dallas for 1,877 people there is reported forced rape case. Secondly, the stringent laws that have been enacted to curb rape cases as well as the activeness of various law enforcing agencies is another reason why there is a difference in these rape rates. Some areas might be so strict in curbing the crime while others have flexibility. Another difference is as a result of age. The number of adults or youth in an area is a factor that determines rape. An area dominated by the youth is highly vulnerable for forced rape rates as compared to an area of the old people. Finally eating habits and dressing code is also a factor

Dumas’ The Count of Monte Cristo Essay Example for Free

Dumas’ The Count of Monte Cristo Essay Alexander Dumas’ The Count of Monte Cristo is founded upon historical events and political intrigue. He not only uses historical facts to help the reader understand, he also weaves such details into the story to make it possible for his reader to have an understanding of the current events that were taking place in France, during that time (from approx. 1815 through 1838). Dumas would want his readers to be familiar with French history, and to have it in their mind as they read his beloved tale. In the 1800’s Marseilles was one of the largest ports in the south of France with a â€Å"population between 93,000 and 110,000†, thus trade flourished and it was home to many merchants, and businesses (Marseilles). This is where our story of revenge begins. Marseilles was the hometown of Edmond who we meet as a naà ¯ve sailor who is later to become imprisoned as a political criminal, and altered for life. Marseilles was also the home to both Edmond’s father who dies of hunger soon after his son was imprisoned, and Edmonds beautiful, and noble fiancà © Mercedes who was a poor, Catalan. After Dantes’ imprisonment Mercedes cared for his father until he passed. She lost faith of Dantes ever being released from prison and back by her side, there for she felt she had no choice but to marry Fernand Mondego when he asked for her hand in marriage. Fernand Mondego was the jealous fisherman who also betrayed Dantes because he too was in love with Mercedes. Mondego saw, and seized the opportunity to thwart their love for one another. Military success brought Mondego a fortune, which allowed him to change his name to Count de Morcef, making Mercedes the Countess. The Morrel family (the owners of the ship, Pharaon), were also residents of Marseilles. Mr. Morrel felt a great deal of compassion for Dantes’ family which compelled him to not only invest with great effort, his time and money in an attempt to keep Dantes from an un-warranted life in prison but, he also paid for Dantes’ father’s burial. The cards were stacked against Dantes, and even with the assistance of M. Morrel, his future was written. Once Edmond escaped from prison he visited M. Morrel who was in the depths of despair, and contemplating thoughts of suicide because he could no longer support him self financially. Dantes seeing him as a righteous man who had once gone to great lengths, and knowing the efforts taken by Morrel in attempt to save him from prison, Dantes felt compelled, and anonymously made a financial contribution to Morrel, which, saved him from ruin. While Dantes never revealed himself as the contributor Morrel suspected that it was he, and on his deathbed Morrel explains to his family that he believes that their finical savior was indeed Edmond Dantes. The prosecutor of Marseilles, who was ultimately responsible for Dantes’ incarceration, was Monsieur de Vellefort. Vellefort’s father was a known Bonapartist. Vellefort who disagreed with his father’s stance, and as the prosecutor decidedly took an extremely harsh stance on his policy in dealing with Bonapartist conspirators. Vellefort sought to protect his own name by placing Edmond in prison as a political conspirator because he knew, and feared the letter Dantes carried could be traced back to his (Vellef ort’s) father so, he used his power in a misguided manor to which he would later suffer at the hands of Dantes. Danglars was a man driven by non-other than jealousy who also lived in Marseilles at the time. He despised that Dantes had been advanced to Captain of the Pharaon instead of him, and sought out a plot in which Dantes could be caught with the letter to tarnish his name, leaving Danglar’s the only choice to fill his role as captain. After Edmond’s imprisonment Danglars indeed became the captain and eventually graduated his position to a banker. As a banker he was able to acquire an incredible fortune where he then became a Baron. In the end Monte Cristo destroyed Danglars by destroying his fortune. Dumas purposely created each of these characters to have beginning in a position of poverty, showing us how they were either villainous in their rise to fortune, and would ultimately be ruined by Dantes’revenge. Or, Dumas showed the character to be virtuous with their fortune, and power eventually to be saved, or spared by our protagonist. He also showed us these characters progression from the bottom of the socioeconomic structure, eventually prospering into wealth, their bye showing us, [the reader] there were no misgivings of old money or new during these times in France. Each of these characters rose in the echelons, and were afforded the ability to acquire a title and were able re-create themselves within society in a manner to which they deemed worthy of their amassed fortunes. This ability for one to somewhat procure a title gives us a great sense of the changes that were taking place during that time, it was no longer about being of royal blood that gave you credibility, or worthiness, but about how hard one worked to further themselves and gain their fortune. In the opening scenes of the story Danglars, who is the ships â€Å"supercargo† reports to the ships owner once they docked in Marseilles, that Edmond, acting on what was the last dying wish of his captain, had stopped at the island of Elba to retrieve a letter that was addressed to Noirtier (Dumas 5). In fulfilling his captains last dyeing wish, Edmond’s unknowingly retrieved a letter from Napoleon personally, making it appear as though he was conspiring with the then exiled Napolean, and that he himself was a Bonapartist. Napoleon had been a soldier and then went on to become Emperor of France in the early 1800’s. It was after the French Revolution that Napoleon was elected First consul of France. Napoleon made many great changes for his country. He brought much needed structure back to France. He began by implementing better education, paying off France’s debt, and changing the structure of his army. He allowed not only the affluent to rise within the ranks, but affording the impoverished the same opportunity of growth within the ranks as they proved their worth, and showcased their talents. Napolean’s army was no longer based upon economic stature, but one that afforded an equal playing field to every man (as long as they were anglo). Napoleon also applied this same thought process into the civilian realm of France as well. In an attempt to expand France’s territory he invaded Russia. This invasion turned out to be one of Napoleon’s greatest defeats. During this great siege Napoleon was out maneuvered by Russia’s Alexander I, this resulted in a defeat, and a loss of almost 500,000 French troops. Soon after he stepped down as consul and was banished to the island of Elba. During this time, there were citizens who still loved and supported what he had done for France; these people were considered to be Bonapartist’s. There were also members of the French nobility (and much of Europe’s) who despised Napoleon, they wanted nothing more than to see him removed; they called themselves royalists. Dumas wanted this clearly defined so the reader would feel the internal power struggle between Bonapartist and Royalists. One of these royalists was a man named Villefort. He happened to be the prosecutor Edmonds faced in Marseilles. Villefort knew full well that Edmond was an innocent man, and not a Bonapartist, but made a calculated decision to protect his own ambitions, because it was his (Villefort’s) fathers name that was mentioned in the letter that Edmonds had carried back from Napoleon. His father was a known Bonapartist, so in an effort to show support to the royalists, and put a damper on the Bonapartist efforts, Villefort secretly sentenced Edmond to the political prison of Chateau d’if. Dantes was thrown into Chateau d’ if, and forgotten for fourteen years. During the first few years of his imprisonment Dantes’ father died of starvation, and Mercedes married Fernand; both of which he is completely unaware of. As time passed he became more and more delusional, and even began to contemplate suicide. All the while, his former employer Morrel made efforts to locate Dontes in an attempt to try to have him released, but was unable to find his location. The Chateau d’if, where our fictional character Dantes was imprisoned, was in fact an actual prison fortress. It was â€Å"built by the French King Francis I in 1524† on an island in the bay approximately one mile off the coast of Marseille (Chateau d’if). It’s was originally designed and was intended to be a defense mechanism against would be attackers of Marseille, but soon became the home to, â€Å"3,500 Huguenots (French Protestants) who earned their keep as galley slaves†(Marseille-Provence). This rocky, beach front setting is where Edmond Dantes was doomed to carry out his unwarranted sentence, and spent fourteen long years of his life; just a stone throw away from Marseille, yet no one could locate him. Many of the chateau’s actual guests seem to have had the common theme of being unwarranted prisoners. It was not unusual during the time for individuals to be â€Å"imprisoned without trial under so-called lettres de cachet, supposedly signed by the King, for minor misdemeanors (a popular ploy used by moneyed families to get rid of unruly offspring without causing a public scandal)†(Marseille-Provence). Funnily enough, one of Napoleons Civil Codes warranted it legal for a father to imprison a child for up to 1 month. Many of the Chateau’s inhabitants were lost in the shuffle, and locked up for as long as the family desired. This island for misfits, and unwanted relatives is also the location where Dantes befriends Abbe Faria, who was also a political prisoner. The two prisoners meet when the Abbe was attempting to tunnel his way to freedom; however, a miscalculation brought him directly into Dantes’ cell, instead of out to the freedom he had desired. The two newly found friends spent the next few years passing their time. Abbe dedicated himself to the task of educating Dantes in science, literature languages. He also helps Dantes figure out whom it was that played key parts, and were ultimate responsibility lie for his incarceration. At some point Abbe began to think of Dantes as the son he never had, and confided in Dantes the location to the hidden fortune. Together the two began planning their daring escape, knowing all the while that any escape plan would be difficult, if not impossible due to the fact that the prison is completely surrounded by water, and much of the island had vertical cliff walls that would raise the likelihood of injury if not death, while escaping. Fortunately for the pair, they had nothing but time. During this era in France, prisoners with wealth and title (like the Abbe) could request certain items to make their stay a bit more comfortable. The Abbe used this to their advantage, and was able to order some tools and trinkets for his cell. The same reason Abbe was able to order trinkets is the reason Edmond had none; he was penniless, and unable to purchase items. This was also quite indicative of the times; if you were higher up in society, you were able to purchase more benefits in prison, as well as in life. The Abbe died before the two were able to act out their escape plan. Thinking quickly on his feet, Dantes was able to replace his own body in the Abbe’s body bag, solidifying his own escape. The hopes Dantes held onto, and that drove him to be victorious in his escape were gone. When he did finally gain his freedom he was faced with the fact that his loved ones were either dead, or had moved on, and it was no longer a possibility to be a part of their life, or the one that he had left behind. He was a man who must decide what it was he was going to become, and do with the life that he regained. During this time it is made clear that Dantes was struggling with his purpose in life, and felt lost. It was said that he felt, â€Å"that he belongs to no country, no land, even to the point where he feels more at ease while on the ocean† (D’Ammassa). While contemplating what he was to become and what to do with his life, now that he was a free man Dantes spent some time onboard a ship as a smuggler in the Mediterranean. Where he could confront his feelings, and decide what is was he wanted to do. During one such smuggling trip Dantes had the opportunity to go to the Island of Monte Cristo where he resigned his position a smuggler and proceeded to find the treasure Abbe entrusted him with. The Island of Monte Cristo is indeed an actual island. It is located in the â€Å"Archipelago Toscano National Park† but, is not accessible to people and is now an animal refuge (Montercristo Island). It is presumed that Dumas had visited this remote island in 1842 and thought it perfect for the use as the setting in one of his novels; however, the actual island bears little resemblance to the one portrayed in his tale. In the story Edmond finds the treasure that Abbe Faria entrusted to him, on this island. The resources from the treasure will eventually allow him the opportunity to manifest himself into a count, and begin his ascent into righting the wrongs done unto him. Once his visit to the island of Monte Cristo has ended he proceeds to Rome where he stays for a while rejuvenating himself in upscale hotels, and taking beautiful women to the opera. During his stay there Dantes met Valentine, Villefort’s daughter; this act strikes a chord deep within Dantes and spurs his retribution into action. Dantes also meets Albert de Morcerf in Rome, where he aides in Alberts release from kidnappers. To return this life saving favor Dantes asks Albert to familiarize him with the Parisian aristocrats. For those of us with an appetite for a great revenge novel, this is where you can feel the plot begin to thicken, and Dumas has you flipping through the pages. With Albert as his guide, Dantes makes his way to Paris where the intrigue intensifies as Dantes began to pick off his prey one by one. During the time when Dumas’ tail was released, Paris was the metropolitan center of France, 600,000 people lived there. It was the mecca for European culture, and sciences, and also where many of Dumas’ readers would have been located making Paris an obvious choice to set such a tale; the sale of his writings to readers in the city were booming. Paris was left in shambles until Napoleon became first consul. At which time he began to re-model the city, giving it qualities you might have seen in a more up to date Rome. He added sewers, sidewalks bridges, and wharves. These additions not only brought about a better economy, but better living conditions for many. This city full of Parisian culture was also where the Villefort, the Morcerf, and the Danglars families had all settled. These families migrated to Paris, and with their newly acquired wealth began lavishing them selves in a life of luxury. Once in Paris, and with help the Count finds his way into the midst of each of the families, becoming a most welcome guest. It is from this calculated position that Dantes is able to initiate his plan and ultimately unravel the successes, and happiness of each of the men who had at one time or another plotted against him. Dumas, was able to give his reader an understanding of the setting in The Count of Monte Cristo with ease, he simply embellished upon of the historical occasions that were taking place before his eyes. Dumas expertly tied together the political struggle between Napoleon and the Royalists. By expounding upon well-known, and heavily populated cities such as Marseille, he was able to bestow a bit of history, and expand his reader’s minds, while also adventuring with them to isolated, dangerous places like the Chateau d’if or even Monte Cristo Island. He solidifies the intrigue, danger, and of course revenge in his literary work of art, which is sure to continue to captivate readers for many generations to come. Works Cited Chateau dIf. Encyclopà ¦dia Britannica. Encyclopà ¦dia Britannica Online. Encyclopedia Britannica Inc., 2012. Web. 21 Nov. 2012 This article describes Chateau d’if the small Mediterranean island off the port of Marseille. I hope to be able to give a more accurate development of the scene where Dumas’ main character spent a great portion time. This article came from the Encyclopedia Britannica online. DAmmassa, Don. The Count of Monte Cristo. Encyclopedia of Adventure Fiction. New York: Facts On File, Inc., 2008. Blooms Literary Reference Online. Facts On File, Inc. 15

Machine Learning In Medical Applications Health And Social Care Essay

Machine Learning In Medical Applications Health And Social Care Essay Machine Learning (ML) aims at providing computational methods for accumulating, changing and updating knowledge in intelligent systems, and in particular learning mechanisms that will help us to induce knowledge from examples or data. Machine learning methods are useful in cases where algorithmic solutions are not available, there is lack of formal models, or the knowledge about the application domain is poorly defined. The fact that various scientific communities are involved in ML research led this scientific field to incorporate ideas from different areas, such as computational learning theory, artificial neural networks, statistics, stochastic modeling, genetic algorithms and pattern recognition. Therefore, ML includes a broad class of methods that can be roughly classified in symbolic and subsymbolic (numeric) according to the nature of the manipulation which takes place whilst learning. 2.Technical discussion Machine Learning provides methods, techniques, and tools that can help solving diagnostic and prognostic problems in a variety of medical domains. ML is being used for the analysis of the importance of clinical parameters and of their combinations for prognosis, e.g. prediction of disease progression, for the extraction of medical knowledge for outcomes research, for therapy planning and support, and for overall patient management. ML is also being used for data analysis, such as detection of regularities in the data by appropriately dealing with imperfect data, interpretation of continuous data used in the Intensive Care Unit, and for intelligent alarming resulting in effective and efficient monitoring. It is argued that the successful implementation of ML methods can help the integration of computer-based systems in the healthcare environment providing opportunities to facilitate and enhance the work of medical experts and ultimately to improve the efficiency and quality of medical care. Below, we summarize some major ML application areas in medicine. Medical diagnostic reasoning is a very important application area of computer-based systems (Kralj and Kuka, 1998; Strausberg and Person, 1999; Zupan et al., 1998). In this framework, expert systems and modelbased schemes provide mechanisms for the generation of hypotheses from patient data. For example, rules are extracted from the knowledge of experts in the expert systems. Unfortunately, in many cases, experts may not know, or may not be able to formulate, what knowledge they actually use in solving their problems. Symbolic learning techniques (e.g. inductive learning by examples) are used to add learning, and knowledge management capabilities to expert systems (Bourlas et al., 1996). Given a set of clinical cases that act as examples, learning in intelligent systems can be achieved using ML methods that are able to produce a systematic description of those clinical features that uniquely characterize the cli nical conditions. This knowledge can be expressed in the form of simple rules, or often as a decision tree. A classic example of this type of system is KARDIO, which was developed to interpret ECGs (Bratko et al., 1989). This approach can be extended to handle cases where there is no previous experience in the interpretation and understanding of medical data. For example, in the work of Hau and Coiera (Hau and Coiera, 1997) an intelligent system, which takes real-time patient data obtained during cardiac bypass surgery and then creates models of normal and abnormal cardiac physiology, for detection of changes in a patients condition is described. Additionally, in a research setting, these models can serve as initial hypotheses that can drive further experimentation. 2.1 Methodology In this section we propose a new algorithm called REMED (Rule Extraction for MEdical Diagnostic). The REMED algorithm includes three main steps: 1) attributes selection, 2) selection of initial partitions, and finally 3) rule construction. 2.1.1 Attributes Selection For the first step we consider that in medical practice the collection of datasets is often expensive and time consuming. Then, it is desirable to have a classifier that is able to reliably diagnose with a small amount of data about the patients. In the first part of REMED we use simple logistic regression to quantify the risk of suffering the disease with respect to the increase or decrement of an 574attribute. We always use high confidence levels (>99%) to select attributes that are really significant and to guarantee the construction of more precise rules. Other important aspect to mention is that depending on the kind of association established (positive or negative) through the odds ratio metric, we build the syntax with which each attributes partition will appear in the rules system. This part of the algorithm is shown in the top of figure 1. 2.1.2 Partitions Selection The second part of REMED comes from the fact that if an attribute x has been statistically significant in the prediction of a disease, then its mean x (mean of the values of the attribute) is a good candidate as initial partition of the attribute. We sort the examples by the attributes value and from the initial partition of each attribute, we search the next positive example (class = 1) in the direction of the established association. Then, we calculate a new partition through the average between the value of the found example and the value of its predecessor or successor. This displacement is carried out only once for each attribute. This can be seen in the middle part of figure 1. 2.1.3 Rules Construction In the last part of the algorithm, we build a simple rule system of the following way: if (ei,1 à ¢Ã¢â‚¬ °Ã‚ ¥ p1) and (ei,j à ¢Ã¢â‚¬ °Ã‚ ¤ pj ) and à ¢Ã¢â€š ¬Ã‚ ¦ and (ei,m à ¢Ã¢â‚¬ °Ã‚ ¥ pm) then class = 1 else class = 0 where ei,j denotes the value of attribute j for example i, pj denotes the partition for attribute j and the relation à ¢Ã¢â‚¬ °Ã‚ ¥ or à ¢Ã¢â‚¬ °Ã‚ ¤ depends on the association attribute-disease. With this rule system we make a first classification. We then try to improve the accuracy of our system by increasing or decreasing the value of each partition as much as possible. For this we apply the bisection method and calculate possible new partitions starting with the current partition of each attribute and the maximum or minimum value of the examples for this attribute. We build a temporal rule system changing the current partition by each new partition and classify the examples again. We only consider a new partition if it diminishes the number of false positives (FP) but does not diminish the number of true positives (TP). This step is repeated for each attribute until we overcome the established convergence level for the bisection method or the current rule system is not able to decrease the number of FP (healthy persons diagnosed incorrectly). This part of the algorithm is exemplified at the bottom of figure 1. We can appreciate that the goal of REMED is to maximize the minority class accuracy at each step, first selecting the attributes that are strongly associated with the positive class. Then stopping the search of the partition that better discriminates both classes in the first positive example, and finally trying to improve the accuracy of the rule system but without diminishing the number of TP (sick persons diagnosed correctly). 3. Machine learning in complementary medicine 3.1 Kirlian effect a scientific tool for studying subtle energies The history of the so called Kirlian effect, also known as the Gas Discharge Visualization (GDV) technique (a wider term that includes also some other techniques is bioelectrography), goes back to 1777 when G.C. Lihtenberg in Germany recorded electrographs of sliding discharge in dust created by static electricity and electric sparks. Later various researches contributed to the development of the technique (Korotkov, 1998b): Nikola Tesla in the USA, J.J. Narkiewich-Jodko in Russia, Pratt and Schlemmer in Prague until the Russian technician Semyon D. Kirlian together with his wife Valentina noticed that through the interaction of electric currents and photograph plates, imprints of living organisms developed on film. In 1970 hundreds of enthusiasts started to reproduce Kirlian photos an the research was until 1995 limited to using a photo-paper technique. In 1995 a new approach, based on CCD Video techniques, and computer processing of data was developed by Korotkov (1998a;b) and his team in St. Petersburg, Russia. Their instrument Crown-TV can be routinely used which opens practical possibilities to study the effects of GDV. The basic idea of GDV is to create an electromagnetic field using a high voltage and high frequency generator. After a thershold voltage is exceeded the ionization of gas around the studied object takes place and as a side effect the quanta of light { photons are emitted. So the discharge can be fixed optically by a photo, photo sensor or TV-camera. Various parameters in °uence the ionization process (Korotkov, 1998b): gas properties (gas type, pressure, gas content), voltage parameters (amplitude, frequency, impulse waveform), electrode parameters (configuration, distance, dust and moisture, macro and micro defects, electromagnetic field configuration) and studied object parameters (common impedance, physical fields, skin galvanic response, etc.). So the Kirlian effect is the result of mechanical, chemical, and electromagnetic processes, and field interactions. Gas discharge acts as means of enhancing and visualization of super-weak processes. Due to the large number of parameters that in °uence the Kirlian effect it is very di ±cult or impossible to control them all, so in the development of discharge there is always an element of vagueness or stochastic. This is one of the reasons why the technique has not yet been widely accepted in practice as results did not have a high reproducibility. All explanations of the Kirlian effect apprehended  °uorescence as the emanation of a biological object. Due to the low reproducibility, in academic circles there was a widely spread opinion that all observed phenomena are nothing else but  °uctuation of the crown discharge without any connection to the studied object. With modern technology, the reproducibility became su ±cent to enable serious scientific studies. Besides studying non-living objects, such as water and various liquids (Korotkov, 1998b), minerals, the most widely studied are living organisms: plants (leafs, seeds, etc. (Korotkov and Kouznetsov, 1997; Korotkov, 1998b)), animals (Krashenuk et al., 1998), and of course humans. For humans, most widely recorded are coronas of fingers (Kraweck, 1994; Korotkov, 1998b), and GDV records of blood excerpts (Voeikov, 1998). Principal among these are studies of the psycho-physiological state and energy of a human, diagnosis (Gurvits and Korotkov, 1998), reactions to some medicines, reactions to various substances, food (Kraweck, 1994), dental treatment (Lee, 1998), alternative healing treatment, such as acupuncture, bioenergy, homeopathy, various relaxation and massage techniques (Korotkov, 1998b), GEM therapy, applied kineziology and  °ower essence treatment (Hein, 1999), leech therapy, etc., and even studying the GDV images after death (Korotkov, 1998a). There are many studies currently going on all over the world and there is no doubt that the human subtle energy field, as vizualized using the GDV technique, is highly correlated to the humans psycho-physiological state, and can be used for diagnostics, prognostics, theraphy selection, and controling the effects of the therapy. 4.Limitation M. Schurr, from the Section for Minimal Invasive Surgery of the Eberhard-Karls-University of Tuebingen, gave an invited talk on endoscopic techniques and the role of ML methods in this context. He referred to current limitations of endoscopic techniques, which are related to the restrictions of access to the human body, associated to endoscopy. In this regard, the technical limitations include: restrictions of manual capabilities to manipulate human organs through a small access, limitations in visualizing tissues and restrictions in getting diagnostic information about tissues. To alleviate these problems, international technology developments focus on the creation of new manipulation techniques involving robotics and intelligent sensor devices for more precise endoscopic interventions. It is acknowledged that this new generation of sensor devices contributes to the development and spread of intelligent systems in medicine by providing ML methods with data for further processing. Cu rrent applications include suturing in cardiac surgery, and other clinical fields. It was mentioned that particular focus is put by several research groups on the development of new endoscopic visualizing and diagnostic tools. In this context, the potentials of new imaging principles, such as fluorescence imaging or laser scanning microscopy, and machine learning methods are very high. The clinical idea behind these developments is early detection of malignant lesions in stages were local endoscopic therapy is possible. Technical developments in this field are very promising, however, clinical results are still pending and ongoing research will have to clarify the real potential of these technologies for clinical use. Moustakis and Charissis work (Moustakis and Charissis, 1999) surveyed the role of ML in medical decision making and provided an extensive literature review on various ML applications in medicine that could be useful to practitioners interested in applying ML methods to improve the efficiency and quality of medical decision making systems. In this work the point of getting away from the accuracy measures as sole evaluation criteria of learning algorithms was stressed. The issue of comprehensibility, i.e. how well the medical expert can understand and thus use the results from a system that applies ML methods, is very important and should be carefully considered in the evaluation. 5.Improvement Conclusion The workshop gave the opportunity to researchers working in the ML field to get an overview of current work of ML in medical applications and/or gain understanding and experience in this area. Furthermore, young researchers had the opportunity to present their ideas, and received feedback from other workers in the area. The participants acknowledged that the diffusion of ML methods in medical applications can be very effective in improving the efficiency and the quality of medical care, but it still presents problems that are related to both theory and applications. From a theoretic point of view, it is important to enhance our understanding of ML algorithms as well as to provide mathematical justifications for their properties, in order to answer fundamental questions and acquire useful insight in the performance and behavior of ML methods. On the other hand, some major issues which concern the process of learning knowledge in practice are the visualization of the learned knowledge, the need for algorithms that will extract understandable rules from neural networks, as well as algorithms for identifying noise and outliers in the data. The participants also mentioned some other problems that arise in ML applications and should be addressed, like the control of over fitting and the scaling properties of the ML methods so that they can apply to problems with large datasets, and high-dimensional input (feature) and output (classes-categories) spaces. A recurring theme in the recommendations made by the participants was the need for comprehensibility of the learning outcome, relevance of rules, criteria for selecting the ML applications in the medical context, the integration with the patient records and the description of the appropriate level and role of intelligent systems in healthcare. These issues are very complex, as technical, organizational and social issues become intertwined. Previous research and experience suggests that the successful implementation of information systems (e.g., (Anderson, 1997; Pouloudi, 1999)), and decision support systems in particular (e.g., (Lane et al., 1996; Ridderikhoff and van Herk, 1999)), in the area of healthcare relies on the successful integration of the technology with the organizational and social context within which it is applied. Medical information is vital for the diagnosis and treatment of patients and therefore the ethical issues presented during its life cycle are critical. Understanding these issues becomes imperative as such technologies become pervasive. Some of these issues are system-centered, i.e., related to the inherent problems of the ML research. However, it is humans, not systems, who can act as moral agents. This means that it is humans that can identify and deal with ethical issues. Therefore, it is important to study the emerging challenges and ethical issues from a human-centered perspective by considering the motivations and ethical dilemmas of researchers, developers and medical users of ML methods in medical applications.

Virgin Atlantic SWOT, PESTLE and BCG Analysis

Virgin Atlantic SWOT, PESTLE and BCG Analysis Jump to: BCG Matrix | PESTLE Analysis of Virgin Atlantic | Porters 5 Forces Analysis | Ansoff Matrix | SWOT Analysis of Virgin Atlantic The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1984.   Flying up to 35 destinations in North America, Asia and Africa, it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). Its fleet size is 37 (31 in order)   It competes with other local and international airlines including British Airways, the biggest and leading in UK.   In the year to February 2009, Virgin Atlantic carried 5.77 million passengers and made an annual profit of  Ã‚ £68.4 million on turnover of  £2,580 million.[2]).   With this information, it suggests firms bright future and industry fair share of the market.   However, external and industry environment analysis is a continuous process (Hitt, Hoskisson Ireland 2003) that every now and then makes prediction and preparedness an integral part of strategic actions of firms to efficiently manage opportunities and threats outside its organization.ƚ   Today, the Virgin Atlantic is one of the worlds most recognized brands and being recognized and trusted through their winning awards for their products and innovative marketing ( 2008). Internal Environment Resource Audit/Value Chain Portfolio Analysis Core competencies bCG matrix Stakeholder Analysis Organisational Culture/Structure Financial Analysis Resource Audit/Value Chain(8500 staff worldwid) The resource audit identifies the resources available to a business. Some of these can be owned (e.g. plant and machinery, trademarks, retail outlets) whereas other resources can be obtained through partnerships, joint ventures or simply supplier arrangements with other businesses whille Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Influential work by Michael Porter suggested that the activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e.g. component assembly); and (2) Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency (e.g. human resource management). It is rare for a business to undertake all primary and support activities. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best provided by others (outsourced) Core Competence Analysis: Core competencies are those capabilities that are critical to a business achieving competitive advantage. The starting point for analysing core competencies is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power. Senior management cannot focus on all activities of a business and the competencies required to undertake them. So the goal is for management to focus attention on competencies that really affect competitive advantage Performance Analysis The resource audit, value chain analysis and core competence analysis help to define the strategic capabilities of a business. After completing such analysis, questions that can be asked that evaluate the overall performance of the business. These questions include: How have the resources deployed in the business changed over time; this is historical analysis How do the resources and capabilities of the business compare with others in the industry -industry norm analysis How do the resources and capabilities of the business compare with best-in-class wherever that is to be found-  benchmarking How has the financial performance of the business changed over time and how does it compare with key competitors and the industry as a whole? Ratio analysis. Portfolio Analysis Portfolio analysis is defined in the Marketing Management Text as the aid to  marketing managers to help develop effective marketing plans. Portfolio models are used  to classify Strategic Business Units (SBUs) to determine the future cash contributions  that can be expected for each SBU as well as the future resource requirement that each  will require. Portfolio models generally examine the competitive position of the SBU  and the chances for improving the SBUs contribution to profitability and cash flow. The model we will be using for Virgin is the Boston Consulting Group (BCG) model.   This model is based on the relationship between relative market share and growth of the  Market The BCG model classifies products under four areas. These are stars, cash cows,  question marks and dogs. Stars are SBUs with high share or high growth market   Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a Portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues. This high end product targets wealthy customers and business passengers. This is the highest costing ticket available, usually around $9,000, and there are 50 seats available in this class. Therefore, upper class generates much higher revenues compared to premium economy and economy. Dogs are SBUs that have low market share in low growth market. We see Virgin Atlantics economy class as a dog. Question marks are SBUs that have high potential but will require great resources to build market share. We believe that Premium Economy is a question mark as it has potential to be a cash generator. Premium economy targets cheaper flying business class passe ngers and high end couples. There are 38 seats in this class and tickets generally sell for around $3,000. Economy class focuses on families and groups flying together. Tickets for economy class are priced around $500 and there are 271 seats. BCG Matrix Virgin Culture Virgin Atlantic is a unique airline with great people and has a unique culture and it is not easy to sum up our culture in just a few words. Ours is a demanding and fast changing business and every one of our people has to have the intelligence to plan and deliver brilliant airline operations, to think on their feet and be accountable and respond to change and development. All the while, of course, we are all working hard to deliver our unique mix of product and service for which we are famous. All this creates a lively, collaborative environment where everyone knows whats expected of them and works together to achieve it. We pride ourselves on being as honest and unpretentious as we are inspired and professional everyone has a chance to voice their opinions and no ones too proud to ask questions. We embrace innovation wherever it comes from. If someone, an employee, customer or passenger has a brainwaveà ¢Ã¢â€š ¬Ã‚ ¦ well listen. If we like it well do it and this is another way in which our people are the driving force behind our success.Of course, it takes a certain sort of person to flourish in such a fast-paced, freethinking environment. Talented, self-motivated, enthusiastic, youll have to share in our passion for providing only the very best. Put people like this together, and you create a winning performance culture that thrives on inspirational leadership, positive attitudes, commercial flair and underpinned by solid accountability. Financial Analysis Virgin Atlantic has managed a pretax profit of 41.6 million pounds ($76.1 million) on record annual sales of 1.91 billion.The carrier shared that a rise in business class travel helped more than double its pretax, pre-exceptional performance, which stood at 20.1 million pounds for the year ago period. Sales were up 17 percent for its financial year, which ended on February 28 Carrying a record 4.9 million passengers, Virgin had a 2005-06 pre-tax, pre-exceptional items profit of  £41.6m more than double the figure for 2004-05.Virgins results announcement comes after reports that it was Virgin that blew the whistle on British Airways which is now being investigated by the UKs Office of Fair Trading (OFT) and the US Department of Justice over alleged cartel activity involving BA and other airlines. Virgin has said that it is helping the OFT and the justice department with their inquiries.Chief executive Steve Ridgway reportedly said the strong performance came on the back of a 10 per cent increase in the number of passengers using its Upper Class cabin and the grabbing of market share on the North Atlantic. According to media, Ridgway denied, however, that Virgin had used the fuel surcharge like BAs,  £70 on a round-trip ticket to bolster revenues. The fuel surcharge has not kept pace with the increased cost of fuel, he reportedly said. It has only enabled us to recover around half of our fuel costs. Whereas fuel used to be around 15-16 percent of our costs it is now nearer 30 percent.Ridgway declined to comment in detail on why Virgin had blown the whistle on alleged conversations between it and BA, which prompted an OFT probe into alleged fuel surcharge price-fixing. According to a report: BA and VA impose the same surcharge of pound stg. 35 ($87) per individual long-haul flight (pound stg. 70 for a return trip). While BA had often been among the leaders in raising the fuel surcharge, on some occasions Virgin Atlantic, its main long-haul competitor at Heathrow, had also taken the lead. On most occasions the other airlines quickly followed the lead of the first mover. Last Septembe r, VA raised the long-haul surcharge from pound stg. 24 to pound stg. 30. It was followed in the same week by BA with the same increase. Virgin lowered the surcharge again in November to pound stg. 25, but BA did not follow suit and in January Virgin returned to pound stg. 30. In March, VA raised the levy to pound stg. 35. BA followed to pound stg. 35 in April. The Office of Fair Trading said last week that the investigation was at a very early stage and that there should be no assumption that there had been any wrongdoing. The External Environment: PESTLE Analysis   PESTLE analysis if you are including legal and environmental. Airlines are a good one because so many different things affect them. Political Taxes that they get charged in different countries for landing, fuel taxation etc Economic e.g. How does interest rate movement affext their longterm debt? How as their economic performance compared to the market sector? P/E ratios etc. Oil prices increasing, is this affecting their profits from increased fuel costs? Social Safety measures they employ on board and on the ground. Polulations growth does an ageing poulation affect them i.e. baby boomers, lots of people in that lifestage have more disposable income to spend. Technological As things improve technology becomes cheaper. How does this affect them? Does this mean the entries to barrier are lower for competitors to join? Do easyjet have a big RD dept? Legal Different legalities of different countries some stricter than others   Environment carbon offsetting, what is their CSR policy?   The Industry Environment: Five Forces New entrants in the industry basically face two difficulties: barriers to entry and retaliation from present firms (2003)   In the aviation industry, particularly the service passenger-based ones like Virgin Atlantic Airways, in modern economies are privately-operated that calls for substantial financial requirements at the fore.   Since travel services are derived demand (), new entrants should be able to cut a share in the pie in the presently saturated market.   This endeavor could result to another substantial resource to be deployed.   However, with such new entrant engagement, it does not assure of intended results because competitors like Virgin already created strategic links to other country-routes including its alliance with Asian giant Singapore Airlines that makes it easy to create counter-strategy.Boeing, the largest manufacturer of jetliners and supplier of Virgins aircrafts, had recently signed long-term agreement with largest aerospace part s distributor Satair for an Integrated Materials Management ().   As a result, Boeing could reduce its inventory and minimize warehousing costs because spare parts will be provided only when needed.   A cost reduction strategy from a supplier can assure customers like Virgin of price management scheme, if not, its another supplier, Airbus (the once number one airline manufacturer) could be resorted.Competitors in the industry have the same capability in terms interactivity of their web pages like Virgin.   This is supported almost fifty percent prevalence of internet connection among UK market, not to mention other countries.   As a result, the power of buyers to gain access to prices and services of firms increase making them knowledgeable of distinction of one from the other.   Companies on their part are obliged to be more competitive especially in maintaining and updating their web sites.  The countrys sea transport industry had develope d super ferries while the 2003 recorded 17.4% increase of UK passengers who took cruise holidays that reached nearly one million in that year ().   This development would make sense to airline industry tourism and leisure market especially foreigners that like to see the national endowments.   With demand for airline transport rise at faster rate than supply for it, the airline industry is required to effectively allocate its resources in a manner that exploit this supply shortage. Other airline competitors in the likes of AMR Corp., British Airways and Lufthansa are operating in at least 150 destinations compared to Virgins 20 As a result, rivalry among these firms against Virgin is relatively insignificant although strategic actions of Virgin that directly and significantly threat their market could spark retaliation in the detriment of relatively small firm.   The firm should focus in its target market and avoid competing with these large firms. Ansoffs product / market matrix Introduction The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. Ansoffs product/market growth matrix suggests that a business attempts to grow depend on whether it markets  new or existing  products in  new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies that set the direction for the business strategy. What is a Critical Success Factor? Critical Success Factors  (CSFs) are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis. (   attracting customers; managing its fleet; managing its people, and managing its finances) Most smaller and more pragmatic businesses can still use CSFs but we need to take a different, more pragmatic approach. Critical Success Factors  have been used significantly to present or identify a few key factors that organizations should focus on to be successful. As a definition, critical success factors refer to the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization. The connection of the Virgin Airline is outrageous because of the media that serves as a huge market competency advantage. Their strategy is using the media such as television, radio, internet, and even newspaper gave the business an opportunity for promotion. KEY POINTS    Virgin Atlantic established the strategy in promotion. They need to communicate with their customers for their initiatives in offering special offers that effectively make an appeal to their customers The benefits are expected to gain the Airlines 3-month payback on their investment; can utilize the advantage of the company over the technology such as computers; lowering the costs of the promotional materials because of the interaction of the business in the different forms of media; prioritizing the communication to the customers; and having the complete control on the advertising campaigns   The Virgin Atlantic recently tested the innovation and can continuously apply this in all their system. This strategy deals with the climate change has a great impact in the internal operation of the business such as the investment in the additional technology, better flying planes, building and operating an efficient infrastructure, and positive economic arrangements.    Strategy: Is about to design a desired future and identifying ways to bring it about by stenier1979 .a strategy is the pattern or plan integrate an organisation s major goals polices and actions into a cohesive whole.   Strategic Planning Strategy is the  direction  and  scope  of an organisation over the  long-term:  which achieves advantage  for the organisation through its configuration of  resources  within a challenging environment, to meet the needs of  markets  and to fulfil  stakeholder  expectations. In other words, strategy is about: * Where is the business trying to get to in the long-term (direction) * Which markets should a business compete in and what kind of activities are involved in such markets? (markets;  scope) * How can the business perform better than the competition in those markets? (advantage)? * What resources (skills, assets, finance, relationships, technical competence, facilities) are required in order to be able to compete? (resources)? * What external, environmental factors affect the businesses ability to compete? (environment)? * What are the values and expectations of those who have power in and around the business? (stakeholders) Strategy at Different Levels of a Business (Safety,  security  and  consistent delivery  of the basics are the foundation of everything we do. The success of our three year strategy requires us to build on these foundations by focusing on the  business  and  leisure  markets and driving  efficiency  andeffectiveness.) Strategies exist at several levels in any organisation ranging from the overall business (or group of businesses) through to individuals working in it. Corporate Strategy   is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a mission statement. Business Unit Strategy   is concerned more with how a business competes successfully in a particular market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc. Operational Strategy   is concerned with how each part of the business is organised to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc. How Strategy is Managed Strategic Management In its broadest sense, strategic management is about taking strategic decisions decisions that answer the questions above. In practice, a thorough strategic management process has three main components, shown in the figure below: Mission Statement To grow a profitable airline that people love to fly and where people love to Work. SWOT Analysis The next segment of reviewing a firms strategic plan is to perform a SWOT analysis. This entails identifying a firms internal strengths and weaknesses and their external opportunities and threats. After analyzing the external environment and internal resources, strategic decision makers have the information they need to formulate corporate, business, and financial strategies of the organization. A comparison of strengths, weaknesses, opportunities, and threats is normally referred to as a SWOT analysis. A SWOT analysis helps executives summarize the major facts and forecasts derived from the external and internal analysis. From this, executives can derive a series of statements that identify the primary and secondary strategic issues confronting the organization. Strategy formulation builds on SWOT analysis to utilize strengths of the organization in order to capitalize on opportunities, counteract threats, and alleviate internal weaknesses. In short, strategy formulation moves from simply analysis to devising a coherent course of action. The findings of a SWOT analysis are the basis for developing objectives and strategies that can be implemented in a companys strategic plan. Therefore, it is important for companies to continue to perform SWOT analyses, because external and internal factors affecting companies are constantly changing. New strategies need to be developed and old ones need to be revised in order to reflect the current internal and external conditions that affect a company Internal strengths and weaknesses are activities that a company performs particularly well or poorly. These internal activities stem from all departments and components of a business. After a company identifies its strengths and weaknesses, it should then develop strategies that capitalize on its strengths and minimize or improve its weaknesses External opportunities and threats are events that occur outside of the company and are events that the company has no control over. Co mpanies benefit from external opportunities and are harmed by external threats. It is important for a company to recognize its external opportunities and threats so it can formulate strategies to take advantage of future opportunities and to avoid future threats. (S)trengths: Virgin Brand recognized by 98% of British Public. Clients expect good customer service in each separate class Business/Economy. Virgin Atlantic introduced innovative technology: including in flight music, ice  cream, games, and movies. New in flight innovation is offered to gold club holders or J-class with lounges  offering quality food and comfort. Quality trained employees recruited from other airlines. Virgin Atlantic is spawned from as a private company allowing for other Virgin  brands and more control. Richard Bransons innovative entrepreneurial management. Competitive pricing for business class offers more services. Partnership with Singapore airlines because they are the minority shareholder at  49%. The reason why this partnership is beneficial is because their routes are  non-overlapping and the partnership allows the transfer of core competencies. Load factor is better than competition; therefore, returns are higher and value is  greater. Positive publicity, in regards to winning every quality award known to man. (W)eaknesses Flight delays: need to improve flight efficiency. The travel routes are limited. Hot Air magazine separate from traditional airline advertising magazines including articles and marketing advertising. Cut routes to Chicago, Toronto, and Cape in relation to the September 11 tragedy. Late getting on the Internet Missed the Boat for web site, web page, and ecommerce. Richard Branson is a one man manager being the owner and director of multiple companies. Costs associated in the overhead of keeping two five star chefs, lounge, and limo service. Virgins reliance on Trans Atlantic traffic makes them more vulnerable to the drop in demand for travel to and from the U.S. (O)pportunities Strategic Marketing above the rest utilizing by being innovative, fun, maintaining  values, caring, and produce quality. Technology adds improvements (Galileo) an advanced inventory system. In flight Internet connection. Web site needs to be improved possible weakness for e-commerce and regular  web site navigation. Generate additional routes. Virgin Galactic, we are flying into outer space. Warehouse facility -Heathrow, London. Recession may be an unexpected opportunity for investment. On-line strategy in targeting branding and ongoing ad campaigns, through on-line  media planning and buying account. (T)hreats Recession, September 11th will and has affected the entire airline industry, order cancellations, risk aversion for flying customers Brand Dilution by a rapid expanding brand image may be too global and not  focused towards the important products. Competition for routes British and United. Fuel prices are fluctuating, which accounts for 15% of total airline expense. Objectives The results that an organization seeks over a multiyear period are its long-term  objectives. Such objectives typically involve some or all of the following areas: profitability, return on investment, competitive position, technological leadership,  productivity, employee relations, public responsibility, and employee development. Eric Starks, Virgin Atlantic Regional Director, stated the following objective: To  maintain a safe customer environment through the necessary security procedures. Also to  concentrate on core competencies by consolidating routes, directly related to downsizing  workforce, to remain profitable while targeting business class passengers. Strategies Strategies are statements of how objectives are to be achieved. These are usually long- term strategies and necessitate many different approaches, such as, product development, joint ventures and strategic alliances. Generic strategies such as low cost, differentiation, or focus strategies characterize the competitive orientation of the firm in the marketplace.In order to remain profitable Virgin Atlantic has focused on its core competencies. The company is currently focusing its strategies on sustaining great quality. service and maintaining relationships with their Upper Class customers. This has resulted in the closing of routes to Toronto, Chicago, and Cape Town. The company has also reduced the amount of flights a day and personnel by 20% per route across the North Atlantic. For example, the San Francisco routes were reduced from two flights to one flight per day. Competitive Strategy Analysis Segmentation Market segmentation is defined as the process of dividing a market into groups of  similar consumer and selecting the most appropriate group(s) for the firm to serve. This  concept is achieved through the following six steps Define firms current situation. Determine consumer wants and needs. Divide markets on relevant dimensions. Develop product positioning. Decide segmentations strategy. Design marketing mix strategy. Targeting Targeting is when a firm chooses one or more market segments as a specific target markets. Virgin Atlantic is a company that considers every customer to be important and thus offers individualized services to customers. These are nine basic criteria for targeting Who buys our product? Who does not buy our product? What need or function does our product serve? What problem does our product solve? What are customers currently buying to satisfy the need or solve the problem for which our product is targeting? What price are they paying for the product they are currently buying? When is our product purchased? Where is our product purchased? Why is our product purchased? Upon evaluation of these questions the company must then assess opportunity in target markets based on segment size and growth potential, competition, companys objectives and feasibility of success in this market. Virgin Atlantic has targeted upper class customers who are primarily business passengers traveling on transatlantic routes. Positioning Positioning refers to the act of locating a brand in customers minds over and against other products in terms of product attributes and benefits that the brand does or does not offer.38 There are many different general strategies for positioning products Attribute or benefit, quality and price, use or application, competition, high-tech and high-touch, can achieve desired positioning. Most significantly, Virgin Atlantic has positioned itself as direct competitor to British Airways on all routes. Firstly, Virgin Atlantic was extremely aggressive in obtaining slots at Heathrow International Airport. Secondly, Virgin Atlantic attacked the proposed British Airways and American Airlines partnership stating that it was unhealthy for competition. Finally, Virgin Atlantic has strived to compete with British Airways on all routes into and out of London. Virgin Atlantic attracts customers by being fun and innovative. On the aircraft passengers experience spacious setting arrangements, state of the art in-flight entertainment system, and most importantly a high level of customer service. In addition,Virgin Atlantic offers a distinctive upper class service at business class prices.Furthermore, Virgin Atlantic is installing Internet capabilities and is implementing Galileos Inside Availability (R), a high-tech inventory management system. Option one low price/low added value. likely to be segment specific. Option two low price. risk of price war and low margins/need to be a cost leader. Option three Hybrid. low cost base and reinvestment in low price and differentiation. Option four Differentiation. (a)without a price premium: perceived added value by user, yielding market share benefits. (b)with a price premium: perceived added value sufficient to to bear price premium. Option five focussed differentiation. perceived added value to a particular segment warranting a premium price. Option six increased price/standard. higher margins if competitors do not value follow/risk of losing market share. Option seven increased price/low values. only feasible in a monopoly situation. Option eight low value/standard price. loss of market share. Conclusion By studying this external and industry analysis on environmental facts, it could be said that Virgin Atlantic Airways is situated in standard cycle markets wherein its competitive advantage is moderately shielded from imitation.   In general, airline industry belongs to slow cycle markets, however, due to relatively smaller capital and operations of some firms like Virgin, compa